Snapchat, the messaging app that has been engaged in a battle with its rival TikTok, went down for tens of 1000’s of users on Wednesday.
Difficulties with accessing the Snapchat app, in addition to sending or receiving messages, had been registered by tens of 1000’s of users, who had been advised by the company to “hang tight”.
The internet monitoring group Downdetector recorded vital outages involving Snapchat, which got here in two peaks over various hours on Wednesday earlier than Snapchat stated the issue had been “fixed.”
The Snapchat customer support Twitter account said: “We’re aware that some Snapchatters are having issues using the app right now – hang tight, we’re looking into it!” Without rationalization, it later stated: “The issue has been fixed! If you’re still having trouble, please let us know. Happy Snapping!”
Last week Facebook skilled one of many worst outages in its historical past, leaving users unable to entry its platforms, together with Instagram and WhatsApp, for a number of hours. It subsequently stated an error throughout routine upkeep of its community of knowledge centres had induced a cascade of issues that took down its platforms for greater than six hours.
At Snapchat it was initially unclear what had induced the outage. The downside couldn’t have come at a worse time in its struggle to stop an exodus of users to TikTok.
Late final year Snapchat launched a brand new characteristic name Spotlight in an effort to head off competitors from its Chinese rival. Spotlight, like TikTok, is a stream of quick video clips, algorithmically curated and introduced so users can quickly flick between them.
Snapchat has additionally began to pay users for snaps which have gone viral, with the platform providing a share of a each day $1m (£747,000) prize.
Snapchat, co-founded by Evan Spiegel and Bobby Murphy, former college students at Stanford University, was initially finest identified for its fleeting messages that will disappear after a time, gaining it a repute as a “sexting” app. It has continued to evolve, with a profitable preliminary public providing in 2016 that confirmed its co-founders as in a single day billionaires. Its holding company, Snap Inc, was valued at $100bn earlier this year amid a market comeback for digital adverts.