Technology

Freeview users gain a VERY tasty new improve, and that’s not all

Freeview viewers have awoken to search out a new channel and catch-up service on their televisions this morning. The free-to-watch telly service – a joint project by BBC, ITV, Channel 4 and Sky – has unlocked a new meals and cooking channel known as BITE.

BITE contains a vary of expertise from throughout the globe showing on-screen, together with Luke Nguyen, Anjum Anand, Peter Kuruvita, Curtis Stone, Manu Feildel, Gary Mehigan, Andy Allen, and Justine Schofield. It will broadcast 24-hours a day and, in response to the crew behind the channel, will function a mix of culinary and meals content material. BITE will compete head-to-head with Discovery’s Food Network, which merged with Good Food in September 2020.

Discovery lately launched its personal streaming service, just like Netflix, which affords on-demand boxsets, entry to stay channels – together with Olympics protection, and advert-free binging, for a flat month-to-month price. BITE is taking a utterly completely different strategy.



Since BITE is totally free to look at, the channel will likely be funded totally from promoting breaks. That’s a related method utilized by a variety of different latest additions to Freeview.

Alongside its launch on Freeview, the crew behind BITE are eyeing up an growth to a variety of internet-connected platforms within the UK, together with Rakuten TV.

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“Launching FAST channel is the subsequent part in making our superior content material accessible to an ever-growing variety of viewers, and offering higher worth to our manufacturing companions. We look ahead to working intently with the manufacturing neighborhood to serve up extra premium culinary journey programming for meals lovers throughout the UK,” said Mathew Ashcroft, who is founder of BITE patent company, Parade Media Group.

And BITE isn’t the only new addition to the line-up on Freeview.

Those who have a Smart TV or set-top box with access to Freeview Play, which combines the free-to-watch line-up of terrestrial channels with on-demand and catch-up services like BBC iPlayer, ITV Hub, and more. Starting this week, viewers in England, Wales and Northern Ireland can now join their Scottish friends and access more than 1,500 hours of free catch-up content via the STV Player.

STV Player, which is trying to boost the size of its audience by moving beyond the Scottish borders, boasts a number of high-quality drama series, including titles like the US adaptation of The Bridge, and Australian dramas Janet King, Rake and The Slap.

With the arrival of STV Player, there are now eight catch-up and on-demand players available on Freeview Play devices across the UK. STV Player joins the likes of BBC iPlayer, ITV Hub, All 4, My5, UKTV Play, CBS Catchup Channels UK and Horror Bites. Freeview has over 10 million devices sold in the UK.

“At Freeview we are always striving to deliver the best possible free to air viewing experience. The launch of STV Player nationwide means Freeview Play is now home to eight on demand players, giving viewers all the most watched shows, all for free,” said Owen Jenkinson, Marketing Director, Freeview.

As well as automatic installation on Freeview Play, Virgin Media TV 360, FreeSat and YouView, STV Player is also available to download UK-wide on iOS and Android smartphones and tablets, Apple TV, Samsung Smart TVs, Amazon Fire TV, Roku streaming set-top boxes, NOW and via Chromecast. STV is available in Scotland on Sky TV hardware, but not UK-wide. Although STV Player is looking to expand again in recent months. 


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