Health

Revolutionary new non-invasive prostate treatment is being rolled out across the UK

Prost8 launch ‘One In Eight’ marketing campaign to fund most cancers treatment

But a new focal remedy that makes use of excessive centered beams of ultrasound (HIFU) or cryotherapy to focus on and deal with the most cancers leaving surrounding organs and tissue unhurt, is set to supply a new lifeline.

With three hospitals presently providing the treatment in the UK, a new marketing campaign has launched to treble the variety of hospital models providing the non-invasive choice and assist 1000’s of males entry higher treatment.

The One in Eight campaign by Prost8 – a charity that is preventing to make overtreatment a factor of the previous and was created to assist the one in eight males identified with much less aggressive prostate most cancers entry higher treatment, additionally goals to place strain on the NHS to encourage them to undertake the non-invasive choices for males who’re eligible.

The launch of the marketing campaign coincides with the outcomes of a 10-year examine which discovered focal remedy can management most cancers simply in addition to radical surgical procedure however crucially, it has higher way of life outcomes.

Chair of Urology at Imperial College London, Professor Hashim Ahmed, who has been main the UK’s focal remedy examine, stated: “This research signals a huge breakthrough for focal therapy – as we now have long-term data from a number of sectors, surgeons and hospitals across the UK.

“The treatment, which could possibly be accessible for almost 12,000 males identified every year with intermediate grade most cancers that has not unfold outdoors of the prostate gland, is displaying glorious outcomes for most cancers management with higher high quality of life.

“Men have a right to be treated locally – this is a national health service.

“It’s critical that men are presented with options and are able to get the best treatment available to them and Prost8’s ONE in EIGHT campaign will enable that.

“Prost8 is extremely valuable as we need a charity that is focused on this treatment.

Paul Sayer

Prost8, the charity leading the rollout, was founded by Paul Sayer (Image: Prost8)

“Just as importantly, the few hospitals currently offering this treatment can’t cope – we need more hospitals, we need more surgeons, we need more capacity.

“Many charities focus on survival at any cost – and while Prost8 doesn’t degrade that aspect, they want to treat the cancer, they recognise that quality of life is just as important as quantity of life.

“Getting more focal therapy units into our hospitals shows that we recognise how you get there is just as important as if you get there.”

Professor Ahmed revealed private options are available, but it costs each patient between £12,000 and £16,000 – which can be very limiting.

Prost8, the charity leading the rollout, was founded by Paul Sayer, after he received HIFU from Professor Ahmed three years ago.

Paul, 66 said: “People don’t realise that there are other forms of non-invasive treatment out there that can help you live longer and better following a prostate cancer diagnosis.

“I went in as a day case, had the treatment over an hour-and-a-half, came out with a catheter which was soon removed and that was it.

“I have just had my three-year check-up and it’s totally clear.

“Before I had prostate cancer, I never got up in the night to wee and I still don’t.

Grant Gooding

Grant Gooding (right) was just 58 when he was diagnosed with prostate cancer (Image: Prost8)

“This treatment allowed me to still be me. I have had no change in functionality.

“As a charity, we are currently helping around 50 men get access to this treatment as in almost every case when men speak with their consultant regarding their treatment – focal therapy is not presented as an option and only through word of mouth or research do they find it.

“I have conversations with guys where I’m in tears and they’re in tears – these are tough conversations, and they need to know there’s a great option available to them.

“The campaign is a very low ask to achieve such an important change and create a lasting legacy.”

The NHS currently offers surgery, radiotherapy or hormone treatment and for many men they are sent home on ‘active surveillance’ – effectively a watch and wait process.

Hospitals which currently offer the treatment include Imperial College, University College London Hospital and Southampton.

The new rollout will extend the unit at Southampton as well as create new focal therapy suites in Wrexham, Norwich, Norfolk, Scotland and London’s Guys and St Thomas’ and others nationally.

The focal therapy suites cost up to £500,000 each to deploy – as Prost8’s campaign aims to raise £3million for the first phase rollout.

With one in eight men diagnosed with prostate cancer in their lifetime, Prost8 is calling on one in eight of the adult male population (24 million) or their loved one to donate at least a £1, which will help create the £3 million needed for the six suites.

Grant Gooding

Grant says his life has remained completely unchanged post-treatment (Image: Prost8)

Grant Gooding was just 58 when he was diagnosed with prostate cancer and only found out about focal therapy after posting about his diagnosis on social media.

He said: “I had raised PSA levels and then the MRI scan showed shadowing – they gave me a whole bunch of leaflets on Prostate Cancer and what you can do with it.

“There were five routes – one was surgery, three were some form of radiotherapy and the fifth one was what they call ‘active surveillance’.

“I put on social media about my diagnosis and asking if anyone had any recommendations over treatment – I began talking to lots of different men about the options and was surprised had how many had had it and their wide variety of experiences.

“I was also introduced to Paul at the Prost8 charity.”

Grant, who worked as an analyst in London added: “I had a spreadsheet of various tabs going through the various routes and outcomes which was hard to analyse – HIFU which was one of the treatments, seems to be the better treatment really because of the side effects.”

Grant helped entry the treatment by Paul and his staff at Prost8 and had it in September final year.

The father-of-one advised how he’s now supporting the marketing campaign as his life has remained utterly unchanged post-treatment and feels particularly “grateful” to Prost8 for highlighting the treatment to him.

Go to http://www.prost8.org.uk/1in8/ to donate to Prost8’s 1 in 8 marketing campaign.

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