‘Priced out the recreation’ – MP hits out at cost of new England kit for young fans

Young England fans are being “priced out of the game”, an MP has advised Telegraph Sport, after Nike’s new England ladies’s crew kit was launched on Wednesday with children’ shirts costing nearly £100.

The Lionesses’ dwelling and away kit launch got here forward of July’s Women’s Euros on dwelling soil, which is a as soon as-in-a-era probability to develop the recreation, however there are fears the extortionate prices won’t be inexpensive for many fans, particularly amidst the ongoing cost of residing disaster.

Nike’s “Vapor” grownup shirt, the mannequin closest to matching what the gamers would put on, will cost an eye fixed-watering £114.95, whereas the extra primary “stadium” shirt, historically seen by some as the reproduction, is £74.95 for adults. But the youngsters’s costs have raised eyebrows the most, with the Vapor kit costing £99.95 for children, and shorts on prime of that costing £32.95.

It is known that it’s Nike which has the largest say in the retail worth of the kit. The new kits for a number of European sides, additionally manufactured by Nike, had been all launched on Wednesday, all with an identical pricing structure.

In France and Holland, the Vapor kits for adults had been fractionally dearer based mostly on the present alternate rate, priced at €139.90 [£118.86]. But Nike is dealing with calls to assume once more.

“It is another example of young people being priced out of supporting their team,” stated Sunderland Central MP Julie Elliott, a member of the Commons Select Committee for Digital, Culture, Media and Sport.

“We are coming as much as a serious match, with file-breaking gross sales to see the Lionesses compete for the Euros on this nation in the summer time, however with shirts costing a lot, it is going to worth folks out of exhibiting their assist.

“We want to see everyone get behind the team, but this does make it that little bit harder, especially when costs are rising everywhere else too. Nike should think again about the prices.”

Reacting to the costs, Carol West, the chair of the FA Women’s National League, stated on social media: “Hardly ‘For All’ is it?!” in reference to the FA’s ‘for all’ slogan.

Nike and the Football Association have been contacted for remark.

The England ladies’s crew have worn their very own, bespoke kit objective-made for them since 2019, relatively than enjoying in an an identical kit to the males’s facet.

In December 2016, Nike secured a 12-year contract extension to its take care of the FA value a reported £400 million, to take the partnership as much as at least 2030. That partnership has helped allow the FA to take a position closely in the ladies’s recreation lately, however now the question is, at what cost to kit-loving supporters?

Disappointed fans on Twitter labelled the kit costs as “outrageous” and an “absolute joke”, whereas others expressed their love for the newest design.

Meanwhile, the FA has introduced that the Lionesses’ base for July’s Euros can be the Lensbury Resort, a luxurious resort on the River Thames in Teddington, southwest London, which has beforehand housed the England males’s rugby facet.

Sarina Wiegman’s crew can be based mostly at the nationwide soccer centre in St George’s Park, forward of July 6’s opening recreation at Old Trafford, however then they are going to relocate to the Lensbury Resort for the the rest of their marketing campaign. The location has been chosen largely as a result of England’s second and third group video games can be in Brighton and Southampton, forward of a possible quarter-remaining in both Brighton or Brentford.

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