UK’s favourite time to snack has changed – as Brits reveal most boring options

Elevenses is not the most well-liked time to attain for a snack and outdated favourites like crisps, toast and Rich Tea biscuits have been relegated to the underside of the snacking order

The nation rejects the standard morning brew and biscuit

Brits have revealed ‘elevenses’ is not the favourite time to snack – it is halfway by way of the afternoon.

Researchers polled 2,000 adults and located 3:48pm is the time we want slightly deal with with voracious Brits searching for their meals repair forward of dinner time.

However, almost 4 in 10 finally ends up sticking to the identical outdated snacks just because they’re there.

There was additionally a divide when it got here to the popular deal with, with 43 per cent having fun with savoury and 42 per cent preferring a sweeter choice.

Taste psychologist Greg Tucker, talking on behalf of Peperami, which commissioned the analysis, stated: “Snacking is about shifting the mood. It should be a ‘Me – moment of pleasure’, an ‘Escape from the dull’.

Tastes have changed over time


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“When lunch is a repetitive drudge then consumers who often anticipate lunch as a break that delivers a boost, will soon switch to a snack that covers the missing emotions, often shortly afterward.

“That is why we see publish lunch snacking going up and elevenses develop into a factor of the previous.

“Great snacks are dynamic little fun factories – intense nuggets of enjoyment. If they become bland and every day, then they have lost their essential advantage.

“People can typically really feel disheartened trying into the fridge for lengthy interval of time once they’re attempting to find a scrumptious snack.

“However, to really get the snacking vibe, consumers need a genuine interruption that shifts the psyche – intrusive, dynamic and something that is a trigger of joy.”

An extra examine revealed those that are most doubtless snack within the afternoon accomplish that to maintain them going till dinner time, with 47 per cent admitting it’s the most doubtless time to want a lift.

The kitchen cabinet and fridge are the standard haunts to seek for a snack, whereas greater than 1 / 4 actually have a secret snack field they trawl by way of.

Amusingly, Brits will probably be stationed in entrance of the fridge on their hunt for a deal with for greater than three minutes every time.

Despite their hunt, 37 per cent admit they know there’s nothing scrumptious ready for them and they’re going to have to make do with a ‘boring’ snack.

And 53 per cent thought ‘elevenses’ was an outdated-usual factor to do in accordance to the analysis.

Bananas are not high of the pile

Of the ‘boring’ snacks on supply, adults often make do with crisps, toast or a banana – whereas wealthy tea and digestive biscuits find yourself an underwhelming alternative, in accordance to the ballot.

And adults look extra in hope than expectation round the home for a starvation quenching snack.

One in 5 searches every week will finish fruitless due to cabinets and fridges not being stocked – with 36 per cent left confused and anxious when there is a lack of options on supply.

While greater than half of Brits admit to missing ‘snackspiration’ commonly – with 37 per cent admitting to getting jealous over different individuals’s munch.

Crisps have lost their crunch say Brits



Pavan Chandra, from Peperami, added: “Clearly, everyone loves a snack – however, what they end up eating is seemingly a little underwhelming.

“It sounds as although persons are placing within the work to discover a scrumptious deal with however have lacked the inspiration to furnish themselves with some delectable delights within the cabinets and fridge.”

The brand is launching a pop-up ice bar, the ‘coolest’ new hangout in town, which will be open to chicken fans and hungry snackers alike.

To celebrate the nation’s love of afternoon snacking, the pop-up ice bar will fling open its doors at exactly 3:48pm to visitors from Thursday 9th until Saturday 11th September, 46 Great Titchfield Street, London.

To book your slot at the ice bar today, visit Peperami Ice Bar Event.


  1. Crisps
  2. Toast
  3. Bananas
  4. Digestives
  5. Rich tea biscuits
  6. Yoghurt
  7. Nuts
  8. Dried fruits
  9. Rice muffins
  10. Granola bars

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