Peter Karl Eastland has had an “acute” sense of scent since he was a younger boy – and now he works for Nissan to perfect the “new car smell”
Car producer Nissan employs a member of employees who has “enhanced senses” – to guarantee its merchandise have the all-important “new car smell”.
Peter Karl Eastland has a grasp’s diploma in chemistry and forensic science from Leicester University.
But he additionally possesses a particularly acute sense of scent, a present he realised he had from an early age, which permits him to establish greater than 15 scent classes.
Nissan recognised he has the ‘nose for the job’ and appointed him as the ‘odour evaluation lead engineer’ at its European Technical Centre in Cranwell, Bedfordshire.
His job is to guarantee the life-on-board expertise in its new Qashqai mannequin isn’t compromised by any unappealing odours.
Peter, dubbed the ‘Nose of Nissan’, mentioned: “I remember as a young kid playing games where we had to identify different food stuffs, like flavours of crisps, sweets or drinks by their smell alone.
“I was able to correctly identify the difference between the own-brand supermarket items and the leading brands’ products, even when the flavour was meant to be the same.
“At Nissan, I work with a lot of different materials, for example polymers, rubbers and adhesives.
“Having a trained nose means that I can tell the difference between fake and real leather, or cloth and fabric etc.
“We aim to provide the best sensory experience for the customer. While tastes and preferences evolve over time, smell remains a constant.
“Therefore, it is part of our job to make sure that any material we use is always going to be perfect in terms of odour and that all of the senses are harmonised.”
Liaising with the Nissan engineering and manufacturing groups, Peter and his crew take a look at all the supplies, corresponding to the tender materials used for the new 3D diamond quilted seats in a wide range of situations to replicate real-world environments.
They have to contemplate that the chemical properties of those supplies, corresponding to odour, can change in accordance to temperature.
Where a possible new materials or chemical is found to negatively have an effect on the general cabin atmosphere, Peter and his colleagues will establish options to guarantee the ‘sanctity’ of the new-car scent.
The analysis course of blends goal and subjective evaluation, culminating in a rigorous course of that leaves no stone unturned in the pursuit of that perfect new-car scent.
David Moss, senior vp, area analysis & growth, added: “That new car smell isn’t just a consequence of the manufacturing process.
“Months of work are devoted throughout the development phase of the new vehicle to carefully analyse the use of materials and chemicals, such as seat fabric, adhesives, and polymers, to ensure that they don’t combine to generate an unpleasant odour for the car’s occupants.
“It reflects the lengths Nissan goes to in order to make the ownership experience of any new Nissan exactly what our customers hope and expect – even in this very specialised area.”