Business

Viagogo will play a vital role in the live events industry as lockdowns ease | Viagogo

Despite claims in a latest article printed by the Guardian (‘Parasitic’ ticket touts ‘undermining music festivals’ Covid tracing’, 25 April), the ticket resale market and its legit and controlled platforms, like Viagogo, will proceed to play a essential role in the live events industry, notably as pandemic lockdowns ease. Viagogo is conscious that this role comes with tasks, and we have now a devoted workforce in place to make sure all Covid-related security protocol data is being handed on to ticket patrons.

The resale market is an integral part of the live events industry and will play a half in its resurgence. We present an vital path to sold-out events so followers don’t should buy tickets from unregulated markets. We ship not simply entry however a excessive degree of client safety. As a regulated business, we additionally endure an annual compliance audit, and we encourage all gamers in the secondary ticket market to take comparable stringent steps.

Contrary to criticisms, we take our role in the battle towards fraud severely, we transfer swiftly to cope with it and are always reviewing our practices to cease it altogether. We are calling for extra integration and collaboration between occasion organisers, promoters and resale platforms, not simply to assist finish fraud, however to enhance the ticket-buying expertise for all followers and assist the industry in its post-pandemic recovery.
Cris Miller
Managing director, Viagogo

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