Rolls-Royce sees first quarter sales rise to highest on record

Royce Motor Cars because it sees first quarter sales rise to the highest in its 116-year historical past as well-heeled patrons snap up the luxurious motors regardless of the pandemic

  • Luxury automobile group Rolls-Royce Motor Cars delivered 1,380 automobiles within the first quarter
  • China market significantly robust and orders for bespoke automobiles additionally on the up  

Rolls-Royce Motor Cars delivered its highest ever first quarter sales figures in its 116-year historical past this year.

Showing {that a} pandemic isn’t any detraction for well-heeled motorists after their subsequent Rolls, the luxurious automobile maker delivered 1,380 automobiles to clients within the first quarter.

This is 62 per cent greater than over the identical interval a year in the past, and even beats the group’s earlier first quarter sales record set in 2019.  

‘We’ve responded to latest challenges with our customary boldness’, Rolls-Royce Motor Cars boss Torsten Müller-Ötvös stated

Rolls, which sells its motors everywhere in the world, stated demand for its fashions had been ‘extraordinarily buoyant’, with the Ghost mannequin launched final year a purchaser favorite.

The super-luxury SUV Cullinan has additionally proved successful with clients, and the company stated its order books for all fashions stretched ‘properly into’ the latter half of the year. 

Rolls stated its order guide for bespoke automobiles had additionally reached ‘record’ ranges within the quarter, with an ever rising variety of rich clients wanting a personalised automobile to use or be pushed round in.

Bespoke motors delivered this year embrace the ‘Koa Phantom’ and ‘Iridescent Opulence Phantom. All 20 of the Phantom Tempus Collection automobiles have been allotted to clients worldwide, Rolls added.

Across all its operations, the group stated sales had been notably robust in China, the US and Asia Pacific.

Strong: Rolls-Royce said its order book stretched well into the second half of this year

Strong: Rolls-Royce stated its order guide stretched properly into the second half of this year

The group’s chief government, Torsten Müller-Ötvös, stated: ‘Rolls-Royce Motor Cars made a powerful begin to 2021, mirrored right this moment in our first quarter sales figures, that are the highest in our 116-year historical past. 

‘With sturdy order books throughout our product vary, significantly for the brand new Ghost and Cullinan, sales rising in key markets and Bespoke commissions working at record ranges, our business is in wonderful form. 

‘We have each motive to be optimistic for the rest of 2021.’

He added: ‘We’ve responded to latest challenges with our customary boldness, creativeness and inventiveness, underpinned by meticulous planning and a relentless focus on our clients’ wants and necessities.’ 

Earlier this week, contemporary figures from the Society of Motor Manufacturers and Traders confirmed new automobile registrations grew for the first time since August final month, however stay down when trying again on the 10-year common for the month.  

Around 8,300 new automobile registrations a day are wanted for a return to common pre-pandemic ranges by the tip of the year, the SMMT added.


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