Business

Ready, set, go: leisure centres plan to jump back in business after pandemic closures | Business

Lights blink alongside a sinuous race monitor which swoops previous a Japanese-themed bar and meals stall into Debenhams Wandsworth’s former magnificence corridor.

Gravity – which already runs 17 leisure websites across the UK providing trampolining, mountaineering and rope-line actions – will open its greatest venue but in the south London suburb.

The 100,000sq ft former division retailer constructing will home not solely one of many UK’s first electrical go-karting tracks but in addition bars, loopy golf, e-sports and bowling the place menswear and residential furnishings as soon as stood. Childrenswear has been changed by the newest arcade video games and an e-gaming suite, which might host up to 1,000 individuals and can make use of 150.



Michael Harrison co-founded Gravity as a trampoline park in 2014 after rising up on a travelling funfair and operating carousel rides by the seaside in Bridlington, Yorkshire. He says the company has plans to develop 10 extra 80,000sq ft-plus websites in former department shops across the UK over the following two years.

Gravity venues are additionally being constructed in Germany and Saudi Arabia below franchise offers for the group with plans for 50 in whole over the following few years. The company, which is backed by Guinness Asset Management in addition to its co-founders, is contemplating a possible stock market itemizing subsequent year to increase up to £18m as a means to increase funds to back its rollout plan.

“In 1987 Debenhams was the thing that everyone was wowed by, big spaces with 20 different shops in them. This is a changing of the guard and department stores of fun revolutionising what’s on the high street,” Harrison mentioned.

He mentioned the business had beforehand solely been in a position to take area up to about 25,000sq ft because it was troublesome to pay money for greater websites, however after greater than a year of the Covid pandemic which has led to the collapse of the Debenhams and Beales chains and exit of Topshop, Oasis and others from the excessive road, there are actually loads of giant buildings in central places obtainable with few potential takers.

After months of closure because the Covid-19 pandemic hit the UK final spring, social leisure venues similar to loopy golf, bowling alleys, escape rooms and bingo halls are re-emerging with hopes they might fill area vacated by department shops and clothes retailers.

New concepts, from axe throwing and digital gaming rooms to indoor cricket nets and shuffle board are additionally vying for area.

Trampoline park operator Flip Out just lately opened two multi-activity centres, it’s finalising offers on up to 9 extra websites and negotiating on 21 extra. Hollywood Bowl just lately raised £30m for UK growth; whereas indoor {golfing} idea Puttshack raised $60m (£44m) in May to assist fund growth in the US and UK.

However, the powerful Covid-19 interval, which pressured the everlasting closure of some smaller operators similar to Galactic Golf in Halifax, Atom Trampoline Park in Whiteley and the Handmade Mysteries escape rooms, which operated from a number of websites in London and Brighton , has put question marks over what sort of social leisure will bounce back post-pandemic.

About 56 amusement parks and arcades, together with trampoline parks, escape rooms, ping pong and loopy golf centres, closed their doorways between final May and this month in accordance to analysts on the Local Data Company, though a few of these might but reopen.

“There’s no doubt that social entertainment is a big part of the solution for town centres and shopping centres but I don’t think anybody knows what works and what doesn’t any more,” mentioned one main landlord. “There are going to be some spectacular successes and crashes and it is impossible to tell whose going down and who’s not. We are a bit in uncharted territory.”

Harrison mentioned the excessive road lockdowns had been “horrific”, with Gravity’s websites closed for the very best a part of a year. But the group is assured sufficient to plough greater than £6m into the Wandsworth web site. Underpinning that confidence is a 20% to 30% rise in gross sales on 2019 ranges because the group’s venues reopened.

Others are extra cautious. Matt Grech Smith, the chief govt of the Swingers loopy golf idea – which just lately raised $20m to fund growth – mentioned the company was at present focusing its efforts on the US after nearly a year with out buying and selling in the UK, when the group was pressured to make some workers redundant.

He mentioned demand had been good since reopening its two London venues in May, however they’re nonetheless working solely 5 days every week due to a scarcity of company shoppers who made up a big proportion of tourists pre-pandemic.

Ed Wethered, the founding father of Dabbers Bingo in central London, mentioned his venue was at present working simply three days every week and didn’t anticipate to be back to 5 days till September on the earliest.

“We’ve been closed for 14 months. It’s been tough and we’ve had to let go over half our staff but the government has been unbelievably supportive.” He mentioned plans to develop have been at present on maintain.

Adam Breeden, the co-founder of Puttshack and State of Play, which operates the Bounce ping pong parlours and Hijingo bingo ideas, mentioned buying and selling was troublesome for social venues due to the dearth of company entertaining.

He mentioned that, in the long term, there was a “real sense of confidence” in aggressive socialising, with company shoppers saying they’re seemingly to do extra casual gatherings for employees because the change to working from residence has lowered the chance for chats around the water cooler.

“Landlords are, if anything, more willing to take on competitive socialising concepts. This has only just begun. We are seeing more competition for sites with other operators coming into the market. There is a flurry of concepts. There is an enormous opportunity coming out of this. Like with a lot of other things, Covid has accelerated the trend.”


Back to top button