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Brexit: Lorry firm boss ‘has had to resort to using scantily-clad women to advertise drivers jobs’

A lorry firm boss has claimed he has had to resort to using scantily clad women to advertise driving jobs on the facet of the street after struggling a drought of purposes ‘due to Brexit’.

A photograph exhibits two women posing subsequent to a roundabout in Felixstowe, Suffolk on Friday, with one carrying a skin-tight bodysuit whereas the opposite dons a skinny boob tube, tight skirt and thigh-high socks. 

They are seen holding placards which have the advert ‘drivers needed’ and the contact particulars and company brand of truck driver company BWN Driver Management Group emblazoned on them.

Company director Adam Giles mentioned the women had been a part of a promotion to reverse the recruitment struggles he says he has confronted since Brexit made it tougher for overseas nationals to stay within the UK.

But the stunt was slammed by ‘snowflake’ mother-of-one Imogen Dangerfield, a BLM supporter who branded the company ‘sexist for objectifying women’ in a frenzied social media tirade on the weekend.

A photograph exhibits two women posing subsequent to a roundabout in Felixstowe, Suffolk on Friday, with one carrying a skin-tight bodysuit whereas the opposite dons a skinny boob tube, tight skirt and thigh-high socks. They are seen holding placards which have the advert ‘drivers needed’ and the contact particulars and company brand of truck driver company BWN emblazoned on them

Adam Giles said the women were part of a promotion to reverse the recruitment struggles he says he has faced since Brexit made it more difficult for foreign nationals to remain in the UK

Adam Giles mentioned the women had been a part of a promotion to reverse the recruitment struggles he says he has confronted since Brexit made it tougher for overseas nationals to stay within the UK

But the stunt was slammed by 'snowflake' mother-of-one Imogen Dangerfield, a BLM supporter who launched into a social media tirade branding the agency 'sexist'

But the stunt was slammed by ‘snowflake’ mother-of-one Imogen Dangerfield, a BLM supporter who launched right into a social media tirade branding the company ‘sexist’

She known as on different folks to contact BWN and complain, with haulage bosses wading into the row and branding Mr Giles’ controversial gimmick ’embarrassing’ and ‘pathetic’. 

But Mr Giles has insisted that the stunt was ‘tongue in cheek’ and ‘a little bit of enjoyable’, denying that he’s being sexist and revealing that his check drives at the moment are totally booked – proving the advertising stunt a hit.

The row has even sparked a debate about sexism in promoting, with social media customers praising the marketing campaign a ‘advertising win’ and ‘ballsy however genius’ whereas others tore into Ms Dangerfield’s ‘Seventies’ perspective.

Mr Giles mentioned: ‘I’m a small company. we have not obtained a lot money to throw at commercial. I’ve taken a little bit of a tongue in cheek stunt. It’s a little bit of enjoyable.

‘I did not anticipate many individuals to discuss it. I’m not attempting to change the truck driving trade or be sexist about this. What I’ve completed, folks can type their very own opinion.

‘The advertising marketing campaign has been so good I’m totally booked for check drives immediately, I used to be totally booked over the weekend. It’s achieved the specified impact.

‘There’s a really critical state of affairs within the UK. The approach the principles have modified about overseas nationals coming into the UK, guys are leaving in floods. It’s so troublesome to make use of lorry drivers.’  

Ms Dangerfield slammed the gimmick, calling it ‘utterly inappropriate’ and claiming it ‘implies that each one HGV drivers are fascinated about women with their t**s out’. 

She called on other people on social media to contact BWN and complain about the advert

She known as on different folks on social media to contact BWN and complain concerning the advert

Mr Giles has insisted that the stunt was 'tongue in cheek' and 'a bit of fun'

Mr Giles has insisted that the stunt was ‘tongue in cheek’ and ‘a little bit of enjoyable’

‘They’re dressed like intercourse staff,’ she complained. ‘I’m not dissing intercourse staff. They’re promoting intercourse, however that is about drivers. When I noticed it I used to be horrified. I simply thought ‘what the hell’.

‘I feel it is sexist. I feel it is necessary to talk about it.

‘I requested how you’ll really feel in case your girlfriend was standing there in her bra and her stockings. [But] he wasn’t responding to the factors that I’d made.

‘If he hadn’t been there, how secure would they’ve been, stood subsequent to the docks, dressed like hookers. He dehumanised them and objectified them.

‘What does it inform folks which might be seeing this about your company? Would you need to work for a company that thinks you are that shallow?

‘In some methods it is nice for him. He’s obtained loads of publicity for it. He’s not contrite, however I feel he is aware of he is dropped the ball on this one.

‘They say it is their alternative to do it, however women are conditioned from an early age that their price is wrapped up by how engaging they’re to males.’

Ms Dangerfield, who describes herself as a snowflake on social media, claims she mentioned the advert with Mr Giles on Saturday and once more yesterday, however he’s nonetheless ‘unrepentant’.

The row has even sparked a debate about sexism in advertising, with social media users praising the campaign a 'marketing win' and 'ballsy but genius' while others tore into Ms Dangerfield's '1970s' attitude

The row has even sparked a debate about sexism in promoting, with social media customers praising the marketing campaign a ‘advertising win’ and ‘ballsy however genius’ whereas others tore into Ms Dangerfield’s ‘Seventies’ perspective

Gary Austin, coaching and growth supervisor at container transport firm Maritime Transport Ltd, mentioned: ‘This is stunning and out of order. The trade is working onerous to encourage range and a haulage boss does this!’

Caron Craft, transport supervisor at transport big Penta GB, mentioned: ‘I discover it very offensive. If they do that there shall be an uproar. It’s pathetic. Surely no person would take them severely? It’s embarrassing in the event that they do this. 

‘It’s marking the trade so far as I’m involved. I give my life to this job and work 24/7. What they’re planning to do is simply saying ‘that is all women are good for’. Well no we’re not.

‘I simply suppose it is completely ridiculous.’

Despite the criticism, BWN’s boss boasts he has acquired reward from trade allies over his advertising efforts and is happy with its success thus far.

‘I’ve obtained 50-100 drivers and corporations who’ve contacted me with their story and mentioned they’re so glad you’ve got been ballsy and gone with a special strategy,’ Mr Giles defined.

The row has even sparked a debate about sexism in advertising

The row has even sparked a debate about sexism in promoting

‘It was a photoshoot and we have got some nice footage, however this one image was simply taken by a truck driver driving across the roundabout.’

After Ms Dangerfield shared photographs of the scantily clad women on social media, some customers agreed the controversial promo was inappropriate whereas others disagreed.

Brian Barnard mentioned: ‘[The pay] was clearly first rate sufficient for them to do it. If they did it by alternative, is there an issue?’

Ms Dangerfield replied: ‘Unless you do not suppose that objectification of women is not an issue’.

Mr Barnard then posted: ‘Objectification of each males and women is used consistently. There’s seldom complaints when a person is used although. What’s the distinction between this and photographs of [Cristiano] Ronaldo along with his shirt off?

‘Maybe they’re glad being paid to be objectified and certainly it is their proper if that is what they need to do. Whose proper is it of anybody’s to inform them they should not do it?

Ms Dangerfield replied: ‘Objectification is an issue when anybody is subjected to it. And the entire ‘it isn’t an issue if they do not thoughts’ is redundant. Girls are conditioned from an early age to suppose their self-worth hangs on how engaging they’re to males which they believe these women are prey to.

‘It’s damaging to little women and boys to see these women are there for his or her appears/our bodies solely. This is so outdated that even F1 and boxing do not permit it anymore.’

Nick Horton mentioned: ‘Errr. WTF. Did you unintentionally transfer to the Seventies.’

However, Mark Aldhouse commented: ‘Hats off to BWN, genius thought. Ballsy however genius.’

Mike Stannard added: ‘We’re all speaking about it aren’t we? Marketing win, there.’

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