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£51k of taxpayer’s money spent on Bank of England ‘woke’ rebrand that removes St George’s flag

The Bank of England’s ‘woke’ re-brand which noticed the flag of St George faraway from its emblem value the taxpayer greater than £51,000, it has emerged.

The widely-criticised transfer in early March noticed the flag changed with the Union Jack as a result of it’s ‘extra inclusive’ – main some to accuse the establishment of being ‘ashamed to be English’. 

The Bank’s bosses had been branded ‘woke idiots’ after making a number of different controversial modifications to its 328-year-old seal, together with eradicating the pile of money on the toes of Britannia – the feminine personification of Britain. 

While her proper hand nonetheless holds a spear, she is depicted in a extra passive stance, together with her left arm – which wields an olive department representing peace – now bent fairly than thrusting forwards.

According to a Freedom of Information (FOI) request, obtained by Guido Fawkes, the full value of the emblem and font rebrand was £51,694.49.       

The establishment used a company known as Epic Icons to design the Britannia image, paying them £6,720, whereas Lee Funnell is listed as offering ‘pictures for the visible identification’, to the tune of £14,809.27.  

The old seal (pictured left) was redesigned (right) in a move the Bank says 'reflects our commitment to be plainer and simpler'. It cost the taxpayer more than £51,000, with more than £22,000 spent on the font alone.

The previous seal (pictured left) was redesigned (proper) in a transfer the Bank says ‘displays our dedication to be plainer and less complicated’. It value the taxpayer greater than £51,000, with greater than £22,000 spent on the font alone. 

Governor of the Bank of England, Andrew Bailey (pictured), said the move was part of the Bank's mission to be 'inclusive and accessible'

Governor of the Bank of England, Andrew Bailey (pictured), stated the transfer was half of the Bank’s mission to be ‘inclusive and accessible’

Font design and licence of utilization set the financial institution again, £22,337.22, paid to Monotype Limited, whereas a £7,728 invoice for animation tips and movie was paid to PurpleSofa. 

When requested what concerning the new emblem is inclusive, the financial institution stated: ‘Our new Britannia image is now readable for cell customers and in addition higher displays our present mission and values

‘The key modifications now we have made are to switch the St George’s Cross on the defend with a Union Flag, and to take away the cash (the latter additionally helps us to extend the scale of the Britannia throughout the image).’    

John Bell, a retired educational, stated following the replace on March 4: ‘So the Bank of England is ashamed of being a Bank (no pile of cash) and English (cross of St George changed by the Union flag), and even of Britannia’s (and its) function because the spreader of peace and prosperity (enfeebled Britannia).’ 

Former MEP Rupert Lowe commented: ‘The Bank of England is spending their time/our money redesigning their emblem to develop into extra ”inclusive”….

‘I imply truthfully what are these folks enjoying at? Incompetent, woke idiots.’ 

Others additionally took to Twitter to precise their anger on the politically appropriate rebranding. 

Simon Barrall wrote: ‘Why has the Bank of England eliminated the Cross of St George from its emblem and changed it with the Union flag? It is the Bank of ENGLAND?’

Another critic stated: ‘And the metropolitan liberal (so known as) elite marvel why English nationalism is on the rise!’  

The Bank of England, pictured, said it wanted to become more 'inclusive' and this was a driving force behind the changes

The Bank of England, pictured, stated it needed to develop into extra ‘inclusive’ and this was a driving drive behind the modifications

A historical past of ‘The Old Lady of Threadneedle Street’

The old seal of the Bank of England, which shows Britannia holding a shield, spear and olive branch, and sat on top of a pile of coins

The previous seal of the Bank of England, which exhibits Britannia holding a defend, spear and olive department, and sat on prime of a pile of cash 

For nearly all of its whole 328-year historical past, the Bank of England has been primarily based on Threadneedle Street within the City of London. 

It has lengthy been generally known as  The Old Lady of Threadneedle Street, a reputation it takes from an image by artist James Gillray within the 1797. 

The satirical picture exhibits Prime Minister William Pitt the Younger pretending to ‘woo’ an previous girl, who’s a personification of the Bank. 

What he actually needs although is the Bank’s money, represented by cash that are falling out of her pocket, and a chest which she is sitting on. 

At the time the financial institution was nonetheless basically a personal company, with critics suggesting politicians had been taking benefit of ‘The Old Lady’. 

The picture and the following nickname has caught over time, with many nonetheless calling the Bank, The Old Lady of Threadneedle Street. 

Some get this blended up with Britannia, who’s the determine on the seal of the Bank.

Britannia has been related to the Bank since its inception, with a Court of Directors declaring the Common Seal of the financial institution ought to symbolize ‘Britannia sitting and searching on a Bank of money’, solely days after it gained Royal Charter in 1694. 

One booklet discovered within the Bank’s archives suggests the group had been impressed by the design discovered on the reverse of the halfpenny and farthing on the time .

The motif was solely introduced into existence although 20 years later, when Flemish engraver John Roettier created the picture after being impressed by a coin that includes the motif of Roman emperor Hadrian.

Using the face of Frances Stuart, who later turned the Duchess of Richmond as a mannequin, he confirmed Britannia holding an olive department in her proper hand, a spear in her left, with a  defend with the mixed crosses of St George and St Andrew.

This was minted onto cash, however the seal itself differed in some features – on the seal she sat larger up, regarded to the fitting as a substitute of the left, had a waist-high financial institution of money and the defend solely confirmed the St George’s cross. 

Over the years she has been designed a quantity of instances – typically she was proven wanting over her shoulder away from the pile of money, whereas on others she might be seen standing in a chariot being pulled by two horses.

The sample ultimately settled on her being seated, holding a spear and defend in a single hand, a sprig within the different, and with a crown above her head. 

Source: Bank of England 

While emblem has not been fully overhauled, there are a selection of apparent variations between the brand new and the previous. 

A pile of what look like cash laying on the toes of Britannia have disappeared from the brand new seal, as have the toes themselves. 

Meanwhile, the defend resting subsequent to her has been redesigned, with the St George’s cross on the earlier model being changed with the Union Jack.

And Britannia herself has shifted – now not sat side-on, she has turned barely to a extra face-on position.  

On its web site, the Bank had stated its mission was ‘to serve the folks of the UK’ and it had checked out this as half of the redesign, including the brand new emblem ‘displays our dedication to be plainer and less complicated’.

It stated: ‘One half of how we talk is the ‘feel and appear’ of our content material. That consists of issues like our emblem, and the colors and typography we use.

‘We wish to make this stuff extra accessible and inclusive. So our in-house designers have labored with {industry} leaders to create a brand new, digital-first ‘visible identification system’ for our web site and publications.

‘We will hold on working to enhance the way in which we talk as a result of this may assist us to hold out our mission.’ 

While the emblem is the obvious change, the Bank added it had redesigned its web site and typeface to make it simpler to learn for folks with dyslexia. 

It stated: ‘It’s estimated as much as 1 in each 10 folks within the UK has a point of dyslexia.

‘So now we have designed a brand new typeface that is less complicated to learn.

‘The design was created by industry-leaders in sort design. It’s primarily based on steerage by the British Dyslexia Association.’

It added it had modified its use of colors, impressed by these used on its banknotes, to make the distinction between the color of the textual content and backgrounds higher.

Andrew Bailey, Governor of the Bank of England, stated: ‘The Bank of England has been round for lots of of years, but it surely embraces advances in digital expertise.

‘These advances have introduced many advantages. 

‘One is that it brings us nearer to the general public we serve. 

‘We know this implies now we have to elucidate what we do and why.

‘How we talk is an element of how we supply out our mission. We intend to maintain attempting to make our communications extra inclusive and accessible for everybody.’ 

It comes after the Bank got here beneath hearth for eradicating portraits of former governors who had been linked to the slave commerce in June final year.

Governor Andrew Bailey was accused of collaborating in a ‘latter-day Bonfire of the Vanities’ after the objects had been eliminated following a review.

The seven figures embrace colonial dealer Sir Gilbert Heathcote and slave merchants Sir Robert Clayton, and Robert Bristow.  

Sir James Bateman acted for the Royal African Company – the foremost slave buying and selling enterprise of the time – whereas William Manning and John Pearse held investments in plantations.

The seventh determine is William Dawsonne, director of the financial institution from 1698 to 1719.

A spokesman for the Bank of England stated: ‘In June 2020, the Bank introduced a review of its assortment of photographs of former governors and administrators, to make sure none with identified involvement of the slave commerce stay on show anyplace within the Bank.’

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